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David Moyes hopes Jarrod Bowen can save West Ham millions by becoming their star striker for the rest of the season.
Bowen is set to lead the line against Freiburg at the London Stadium on Thursday evening, with West Ham needing a win or a draw to finish top of their Europa League group.
Defeat would send the Hammers into a two-legged play-off for a place in the knockout stages.
Moyes said: ‘It’s been so difficult for lots of clubs to go and buy centre forwards at the right price, ones who can come in and make an impact immediately.
‘It may be a bad example but (Cristiano) Ronaldo started as a winger and eventually evolved into a centre forward. They’ve been assist-makers in the earlier part of their career and they start to want the goals. Jarrod can do both.
Moyes added he is in no rush to speak to the board despite his contract expiring at the end of the season.
Jarrod Bowen could become West Ham’s star striker this season as he continues to score goals
David Moyes has tipped his player to transition into the role as Cristiano Ronaldo has done
The Hammers manager will hope Bowen emulates the prolific striker (above) against Freiburg