DAZN set to battle with Amazon Prime for live rights to show Premier League matches, with an expanded package of games due to be on offer at an auction in the next few months
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DAZN set to battle with Amazon Prime for live rights to show Premier League matches, with an expanded package of games due to be on offer at an auction in the next few months

Nov 18, 2023
  • DAZN are interested in showing Premier League matches in the future
  • They are set to target matches that are currently shown on Amazon Prime
  • Listen to the latest episode of Mail Sport’s podcast ‘It’s All Kicking Off!’

Streaming service DAZN are expected to target the Premier League matches currently owned by Amazon Prime in the auction for live rights taking place over the next few months.

The Premier League are understood to be offering an expanded fifth package of games, which will include several complete midweek rounds, as well as Sunday matches featuring clubs involved in the Europa League.

Amazon are currently paying around £90million for 60 live matches in three seasons staged over the Christmas period. As Mail Sport revealed during the summer however, all Sunday games will be televised for the first time from the start of the 2025-26 season which has led to greater interest from broadcasters.

Industry insiders have told Mail Sport that Amazon were effectively given their first set of live rights at a discount by the Premier League six years ago in order to draw them into the market. 

The Premier League’s largesse continued when the 2019-22 domestic TV deal was extended by a further three years on the same terms due to the Covid-19 pandemic, meaning Amazon were still able to broadcast the same number of games cheaply.

Amazon Prime currently show live Premier League matches over the Christmas period

Amazon Prime currently show live Premier League matches over the Christmas period

DAZN are expected to target these matches when there is an auction in the next few months

DAZN are expected to target these matches when there is an auction in the next few months

The Premier League are understood to be looking for a significant increase from the current £5billion three-year domestic deal from the forthcoming rights auction as the number of matches available will increase from 200 to around 270. 

Broadcasters expect the cheapest of the five packages to go for around £300m-per-year, leading to doubts as whether Amazon will want to invest so much on an area outside their core business.

DAZN are understood to view the expanded Amazon pack as more attainable than the primetime Saturday and Sunday packages, which are expected to be retained by Sky Sports and TNT Sport.

Founded by Ukrainian-born British businessman Len Blavatnik in 2016 DAZN have grown significantly and are ready to make a serious bid for the Premier League’s UK rights the first time. 

They already broadcast the Premier League in Spain, the women’s Champions League in this country in a growing portfolio of sports that also includes boxing, baseball and basketball.

IT’S ALL KICKING OFF! 

It’s All Kicking Off is an exciting new podcast from Mail Sport that promises a different take on Premier League football.

It is available on MailOnline, Mail+, YouTube, Apple Music and Spotify.

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