Best odds guaranteed: Top 10 bookies in the UK for November 2023

Best odds guaranteed: Top 10 bookies in the UK for November 2023

Nov 9, 2023

As a bettor, you are always looking for the best available odds on a market. In recent years, bookmakers have strived to make that easier for you with best odds guaranteed (BOG) promotions.

These offers ensure that if players place an early bet on an event, typically horse racing, and the odds have improved by the start of the event, then winning bets will be paid out at the improved odds. 

It’s a simple but effective promotion that has undoubtedly helped plenty of punters boost their winnings. In this best odds guaranteed guide, we are going to take a look at what exactly a BOG offer looks like, which bookies offer the best ones, and how you can take advantage of them. 

Top 10 BOG Bookies 2023

  1. BetUK
  2. Unibet
  3. bet365
  4. Spreadex
  5. BetVictor
  6. Parimatch
  7. talkSPORT Bet
  8. kwiff
  9. Grosvenor Casinos
  10. Tote

What are best odds guaranteed?

Best odds guaranteed promotions do as they say on the tin. They guarantee a punter that if they take an early price on a race and the starting price is different, they will be paid out at the best available odds. 

For example, Horse A is available at 6/1 in the morning when you place your bet. Then, at the start of the race, Horse A has drifted to 10/1. You would typically be kicking yourself for taking the early price, but with a best odds guaranteed promotion, you won’t need to, as your bet will be adjusted and you will get the horse at the better odds of 10/1. 

A closer look at the bookies with best odds offers

BetVictor best odds guaranteed

Get the best odds

18+ only | Take the Early Price at any UK or Irish Horse Racing or Greyhound Meeting (applies to bets placed on the day of the race between 09:00 & the start of the race) & we’ll pay out at the Starting Price if it’s bigger. Full T&Cs apply.


BetVictor is one of the UK’s leading bookmakers when it comes to horse racing odds. Their best odds guaranteed promotion ensures players will get the best odds on any horse race or greyhound meet in Ireland in the UK. Players must place their bets between 9 am on the day of the race and the start of the race. The company will then pay out if the start price is better than the early price for winning bets. 

William Hill sign up

Get the best odds

18+. Play Safe. Max benefit £25,000 per customer, per day. Available from 10:00 on the day of the race until the ‘off’. Minimum runners will apply for enhanced place terms. Full T&Cs apply.


William Hill runs a best odds guaranteed promotion called Top Price Guarantee (TPG). This is applied to selected races that you can check on the operator’s promotion page. William Hill promises the top price on bets placed from 9 am the day before the race up until the start of the race. 

bet365 best ods guaranteed

Get the best odds

Open account offer. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.


The best odds guaranteed offer from bet365 ensures players will get the best prices available on selected horse races. Their promotion excludes races taking place in Australia, New Zealand, Japan, Singapore, and Hong Kong. It can be applied to both standard win and each-way win bets and can also be used with bet Boosts. 

You can also find a similar offer at bet365 called the Price Promise. This covers any UK or Irish race being broadcast on ITV. If a punter can find better odds for these races anywhere else, then bet365 will match them.

Betway sign up

£30 free bet on first acca loss + 50 Bonus Spins

*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. Bet The Responsible Way. Full terms apply.


The Betway Best Odds Guaranteed promotion covers all UK and Irish horse racing. The operator promises to pay out the best price on all horse-racing bets placed after 9 am on the day of the race. This is one of many great horse-racing-themed promotions that punters can enjoy from Betway. 

Tote Guarantee

Always get at least SP on Win bets

We’ll always pay at least SP on Win bets and if the dividend is greater, we’ll pay out at that price., Tote App customers only. Promotion applies to Tote Win and win part of each way bets on all UK and Irish races. Limits apply. Full T&Cs apply.


The Tote vs SP guarantee means your winning bets will always be paid out at the higher rate. The offer is valid when you win a single bet, or part of an each-way bet on UK and Irish racing markets. It does not, however, apply to Tote Pool bets, so be careful not to make decisions based on this promotion in that case.

Which sports can I get best odds guaranteed offers for?

Best odds guaranteed promotions are almost nearly exclusive to horse racing markets. In some instances, such as with BetVictor, the promotions might extend to cover greyhound races as well. For bigger events, some bookmakers have been known to offer similar betting promotions on football and other top sports, though, this is extremely rare.

BetVictor sign up

Bet £10 get £40

18+ Opt in, bet £10+ at odds 2.00+ within 7 days. No cash out. Get 3x £10 Free Bets on selected events. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7-day expiry. Card payments only. Full T&Cs apply


Here are some sports that have BOG offers at online bookmakers:

  • Horse racing 
  • Greyhounds 
  • Football 
  • Athletics 
  • Boxing 
  • Golf 
  • Tennis

How do you get best odds guaranteed?

Taking advantage of a best-odds guaranteed promotion is a straightforward process. Punters just need to complete the following steps: 

  • If you haven’t already, sign-up for your chosen bookmaker. You can follow one of our links to do this. 
  • Head to the promotions page and find the best odds guaranteed promotion. 
  • You will find a list of all of the coming races that offer the best odds guaranteed. 
  • Head to the horse racing (or other sport) page and find the race you want to bet on. 
  • Make your selection, and enter your stake. In some cases, you may have to click the promotion on the betting slip, but this is rare. 
  • Confirm the bet and enjoy the race. 
  • If you win, and the starting odds were better than the early odds, then you will be paid out at the best odds, and vice versa. 

What to watch out for with best odds guaranteed

When using a bookie that has a best odds guaranteed promotion, we strongly recommend checking the terms & conditions of the offer. In some cases, not every race will be eligible, and as such, you may end up placing an early bet and not ended up with the best odds if the starting odds are different. 

We also recommend checking in with bookies to see what promotions they have during big racing events and festivals. For example, there during Cheltenham Festival or the Grand National, bookies may look to combine BOG offers with other promotions to entice more bettors. 

What are win limits?

Win limits, also called payout limits are the maximum amount that can be won on a specific event. You can always find this information in a bookmaker’s terms & conditions. Most bookies will also flag this up on your bet slip when you place a bet, allowing you to check the maximum payout. 

Is best odds guaranteed just for horse racing?

No. While a lot of bookmakers will only have best odds guaranteed promotions for horse racing, there are plenty that will also offer it on greyhound meets. There is also the possibility it that will be provided for other sports like football, golf, or boxing. This is rare and is more likely to happen when there are major events in these sports. 

Which bookie has the best odds guaranteed offer?

bet365 is one of the UK’s best bookmakers for horse-racing markets, so it should come as no surprise that it leads the way with best odds guaranteed promotions. The operator covers both horse races and greyhound meets and it offers some of the most competitive odds on the market. The promotion is available on all horse races and greyhound meets in the UK and Ireland. 


Sign up at bet365 with our bonus code TSPORT and get £30 in Free Bets

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. The bonus code TSPORT can be used during registration, but does not change the offer amount in any way. Time limits and T&Cs apply.


Do bookies pay best odds guaranteed?

Yes. If a bookmaker has a best odds guaranteed promotion, you can rest assured that they will honour it. However, we recommend that you read through the terms & conditions of the promotion thoroughly and make sure that the race you have chosen is covered. 

Why do betting sites offer best odds guaranteed?

Bookies offer best odds guaranteed promotions as a way of getting punters to use their service. With so many top UK bookmakers offering best odds guaranteed, those that don’t offer it to their customers are putting themselves at a major disadvantage. 

What do we think about best odds guaranteed offers?

If you enjoy a flutter on the horses, then using a site that offers the best odds guaranteed is a no-brainer. Watching a price change just before the start of a race can be a horrible moment, and it is one that is totally avoided if you are using a bookie with the best odds guaranteed. With so many top operators now running this promotion, there is no need to ever be stuck with poor early odds again. 

About the author

Liam Hoofe

Liam is an experienced iGaming and sports betting journalist based in Cardiff. He has worked in the sports betting industry since 2017 and has provided content for some of the biggest casino and betting brands in the UK. He has also covered football and other sports for both regional and national newspapers. 

Find Liam on Twitter: @LiamHoofe

Commercial content notice: Taking one of the bookmaker offers featured in this article may result in a payment to talkSPORT. 18+. T&Cs apply.

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