Chelsea finally announce Infinite Athlete as new shirt sponsor in £40m deal until end of season
ChampionsLeague

Chelsea finally announce Infinite Athlete as new shirt sponsor in £40m deal until end of season

Sep 30, 2023

Chelsea have finally announced Infinite Athlete as their shirt sponsor.

The Blues have been without a sponsor on the front of their strips so far this season after numerous deals had failed to materialise following the end of Three’s deal with the club.

Chelsea's kits have had a retro feel to them thus far this term

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Chelsea’s kits have had a retro feel to them thus far this termCredit: Getty
The sponsor has been spotted in numerous leaks

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The sponsor has been spotted in numerous leaksCredit: Sky Sports Premier League YouTube

Fans thought the new sponsor had been leaked in a media day ahead of the start of the season.

The sponsorship deal is believed to be worth £40m and will be on both the men’s and women’s teams strips.

Chelsea did not get the deal done in time for the new addition to be added to their kits for their Carabao Cup tie against Brighton on Wednesday.

However, it will make it’s debut for the men’s team on Monday in the club’s west London derby against Fulham, live on talkSPORT.

The women’s team will be the first side to wear it for their Women’s Super League match against Tottenham on Sunday.

Infinite Athlete are American technology giants that supply player data to clubs, as well as allowing fans to watch games from multiple camera angles.

Infinite Management was only formed in August and the new firm has investment links to the Chelsea owners, Clearlake Capital and Todd Boehly.

Three’s three-year agreement with the club finished at the end of last season.

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